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Everything looks official with tiny leaves around it.

(written in Trajan Pro font that is)

Latine dictum sit altum videtur

p.s. Anything said in Latin sounds profound.

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Some shoes illustrated by niege borges alves

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March 8th, 2011 marked the 40th anniversary of Starbucks. It’s also the day when the new “STARBUCKS”-less Starbucks logo and identity went into effect. As part of the anniversary, Starbucks is also introducing a new coffee blend, called Tribute, and a new range of sweet snacks called Starbucks Petites.

The first place you’ll probably see the new logo is on the cup of your favorite beverage. It could be a while before the signage in your neighborhood store is changed – it takes a while to update 16,500 stores!

Overall, I think this redesign is a step in the right direction. For those of you who aren’t sold on the new mark yet, just give it some time. As you start to see it out in the world, hopefully you’ll start to appreciate the simplicity and elegance of the new design.

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Watch “A Day Made of Glass” and take a look at Corning’s vision for the future with specialty glass at the heart of it.

Diet Pepsi will soon be available in a “taller, sassier new Skinny Can” that the company says is a “celebration of beautiful, confident women.”

The new can will officially launch at New York’s fashion week this Fall.

Diet Pepsi Skinny Can

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As some of you may already know, for their 40th anniversary, Starbucks Coffee have redesigned their logo by dropping the “Starbucks Coffee” text. CEO Howard Schultz explains that “the siren has been at the heart of the brand for four decades, so it was time to give her a promotion…”

No more "Starbucks Coffee"

Felipe T. emphasized it by showing us the possible “future” versions of the logo…

No more... siren?

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Giant Robot’s Famicom Scion xB is an 8-bit themed video game car designed by Eric Nakamura, publisher and co-editor of Giant Robot. The headlights and reverse light are projectors. The trunk is equipped with a Nintendo Famicom (J-spec NES) with Mario and Mega Man and a Wii. The shift lever is a joystick and there’s no key, but rather a Nintendo cartridge to start the car.

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