Follow-up: Starbucks Rolls Out New Identity
16 Mar
March 8th, 2011 marked the 40th anniversary of Starbucks. It’s also the day when the new “STARBUCKS”-less Starbucks logo and identity went into effect. As part of the anniversary, Starbucks is also introducing a new coffee blend, called Tribute, and a new range of sweet snacks called Starbucks Petites.
The first place you’ll probably see the new logo is on the cup of your favorite beverage. It could be a while before the signage in your neighborhood store is changed – it takes a while to update 16,500 stores!

Overall, I think this redesign is a step in the right direction. For those of you who aren’t sold on the new mark yet, just give it some time. As you start to see it out in the world, hopefully you’ll start to appreciate the simplicity and elegance of the new design.
![PrettyChill.com =]](http://prettychill.com/wp-content/uploads/2011/03/logo.png)







